BUSINESS OF SUCCESS

BUSINESS OF SUCCESS

Doing what you love is easy, growing a business is difficult.  But if you want to be in business for many years, then you need to pay as much attention to business and marketing as the part you love.  Here are my 3 tips to take your business from zero to hero in no time.

  1. Treat your business like a job.  Most of you will begin working from home. This can be fabulous in many ways but it is also easy to be distracted. Set up your schedule, find a dedicated place in your home for an office space, (size doesn’t matter) and don’t get distracted by the laundry or other things that call your name. In the beginning, you will invest a great deal of “non-billable” hours as you work on your website, business plan, resource, and vendor list.
  2. Be realistic about profits.  Most businesses will take 12-18 months before you really start making money. Don’t get discouraged and give up.  You need to build credibility and create a demand.  This is going to be hard work but look at me…40+ years later and I am still in business.  Decorating, color, and staging are services you can offer for many years.
  3. Create a Marketing Plan and work it- I hope you realize how lucky you are to have all these great marketing opportunities at your fingertips…for free. I have spent hundreds of thousands over the years on advertising and you don’t have to do that.  Create a marketing plan that is comprehensive and easy to work.  A mix of online presence combined with FaceTime (i don’t mean Facebook’s version) to meet potential clients and help them get to know who you are and why they can’t live without you. If you need help creating a Kick Butt Marketing Plan, we can do that for you.

5 COLOR QUICK TIPS

5 COLOR QUICK TIPS

Five Color Tricks Everyone Should Know

By JoAnne Lenart-Weary-Color Expert

Color is the building block of any beautiful room and can make or break a space. The furniture can be fabulous, but if it is in a color story you don’t like, it will never make you happy.  The architecture may be amazing but painted in a color that makes you cringe…oh vey!

For over 40 years ago, I have had the pleasure of helping people create beautiful homes for selling and dwelling. At the beginning, my color expertise was based on my own “good eye for color” and let’s be honest…my personal preferences. I soon understood I needed to create color harmonies that touched my client, visually and emotionally. It wasn’t about me…not in the least.  So here are ten of my color tricks I have used all these years that have helped me delight my clients.

  1. What is your favorite Color?  The question you should never ask…because it doesn’t clarify a thing.  When I say red, you may visualize a rich warm red, a cool vibrant red or a neutralized red.   Perhaps green is your buzz color, is it an earthy green, a blue-green or a yellow-green?  Define and clarify to find your jumping off color point in a room.
  2. Establish the Ratio- Multiple rooms could have the same color story but feel completely different, because of the way the color was proportioned in the space. We all have heard the 60-30-10 guideline. This simple use of 3 colors works time and time again, as it is easy on the eye.  If your jumping off point is red, will it be the dominant, secondary or accent color?  By simply changing the proportion of the color, you can completely change the overall feel of the room, visually and emotionally.
  3. Marry the Colors-Whatever your color story, something needs to make the color story make sense. That may be a rug, piece of art, textiles or furniture. By marrying the colors, the color story seems purposeful and intended. Look at these décor elements from Wayfair to see how they could help establish a color palette.
  4. Use Value like Mother Nature-Color has 3 elements, Hue, (the color family) Saturation, (the intensity) and Value. (the light or dark aspect of a color) When you look at a strip of colors in a paint store, they are typically lighter colors at the top of a strip leading to darker versions of the same color in the same strip. If you look outside, (unless covered by snow) Mother Nature used the deeper or darker values at ground level, leading up to light values in the sky. The transition from ground to sky, is interspersed with dark and mid-values in tree branches and flora colors.  Use the same concept in your space, by keeping darker values low, such as floor colors, furniture, etc. But create balance with dark touches, such as darker frames, art or cabinetry.
  5. Do the Unexpected-We have all heard it before, small room, you must paint it light. Or a dark room must be painted in light colors.  Whoa, hold on there, do whatever you darn well please.  My kitchen is small and one small window that faces north…it is always dark. But I painted my cabinets black and opted to go for contrast, as I needed to turn on the lights whether my kitchen cabinets were white or black.  I use the classic combination of black and white with buffalo check wallpaper and black cabinets. The unexpected resulted in a much more interesting space.

     

    There is so much more I would love to share but I hope these five points will help you approach color selection with more confidence.  If you have any questions, feel free to reach out to me at joanne@thejlwcompany.com.

WEBINAR-BECOME A DECORATOR

WEBINAR-BECOME A DECORATOR

Do you love creating beautiful spaces?  Do you walk into a friend’s house and instantly want to rearrange?  Do friends and family always call on you for some decorating help?  Then let’s talk about how to turn your talent and love for decorating into a business. 

Join JoAnne Lenart-Weary for this informative webinar, February 7, 2019, at 7pm ET. It will explore how the decorating world is on fire, and new decolebrities are being discovered everyday.  Let the next one be you. 

Register Now